The purpose of this article is to analyze concepts such as brand equity. sensory branding and customer experience. Also. the scope is to develop a comprehensive understanding of how the relationship between sensory factors and customer experience helps in creating and developing brand equity for coffee shops to go. https://www.jmannino.com/save-now-3D-Key-Ring-Rainbow-Lorikeet-Pete-Cromer-Wilmot-Harvey-super-grab/