This paper defines four modes of tutorials created ad hoc in order to develop a specific experience of Learning Project (APP). in the Bachelor of Advertising and Public Relations from the University of Girona. The project has been based on the development of a comprehensive communication campaign from an actual concrete custom client. in this case. https://www.spidertattooz.com/SQB-PROTON-QUAD-M4-MAG-POUCH-INSERT-SMOKE-GREY/