"When customers internalize a brand as part of who they are, then there's the potential to become loyal to that brand," explains Dr. Reed. Unlike traditional loyalty based on repeat purchases, brand identity loyalty creates an emotional bond where customers choose your brand "not only because of the features of your products or services, or how much it costs, but also in part because ... https://www.scarboroughtweedgifts.com/blogs/news/custom-promotional-products-with-meaning-why-identity-aligned-gifting-outperforms-the-rest